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Talking about advantages There are advantages to diversific
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PostPosted: 27 Aug 2019 09:03:36    Post subject:  Talking about advantages There are advantages to diversific
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Talking about advantages

There are advantages to diversification. You expand your product line
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, which means more possible business. A diversified company is likely to keep their necks above the water during economic turbulence which may affect their other businesses. Banks are generally more willing to bet on diversified companies, since they are more stable and their shares rates are likely to go up.


The downside


Financial and business advisors agree that highly diversified companies trade at discounts in the market,since a diversified company is likely to have been diversified without appropriate strategic considerations risks duplicating its systems, distracted company leadership鈥攕ince there is another company to look after鈥?and potentially even racing in the rat race against itself.


Failed diversification: Classic examples


National Semiconductor Corporation


One example of failed diversification is National Semiconductor Corporation. The company tried to make electronic consumer products in addition to the semi-conductors that went inside them (in the 1970鈥檚). But they overlooked one major flaw: the company wasn鈥檛 suited for retail manufacturing. In the process, it was crushed by companies that were very well suited for that purpose as well as insulated against any kind of financial downturn. By the time digital watches became popular in America (the company specialized in analog devices and subsystems),NSC had been driven from the marketplace, suffering huge losses that largely overshadowed its success in the arena of semiconductors.


Northrop Grunman


A more recent example for failed diversification is Northrop Grunman鈥揳n American global aerospace and defense technology company and the fifth-largest defense contractor in the world as of 2015, according to wiki. Northrophas always been successful with electronics and robotic systems, but in 2001 it diversified into shipbuilding for the Navy. The venture was obviously very expensive, and a titanic one at that. The diversified plan had razor-thin margins, and did not tune with any of Northrop鈥檚 other businesses. In 2011, Northrop declared that they got out of the shipping business to avoid 鈥渁 drag on its bottom line for years to come.鈥?p>

Virgin Cola


Virgin鈥檚 move to lock horns with Pepsi and Coca Cola is one that is legendary. Though Virgin鈥檚 brand encompassed virtually everything鈥攆rom airlines to financial services, Richard Branson, founder of the Virgin empire, stretched himself too far. Coca Cola and Pepsi, as we all know, is synonymous with elixir of life. Branson joined forces with Cott Corporation, and produced Cola under the Virgin name and marketed it spectacularly in New York鈥檚 Times Square. This move raised eyebrows from market observers as they knew it was difficult to take down Pepsi and Coca Cola.


Although Virgin Cola was priced significantly lower (15 to 20%) than the two leading brands, there were not enough customers. Partly, issues with distribution were to be blamed. Pepsi and Coca Cola managed to block Virgin from getting shelf space in more than half of UK鈥檚 leading supermarkets. Meanwhile, Coke doubled its advertising budget. Virgin Cola failed to make even a single scratch in their worldwide sales. The band struggled to gain 3% of the market and has never made a profit even on its home turf, the UK.


The lesson?


Diversification should be a well planned Strategical move and should not exceed the budget of the existing company. The solution is not diversification for diversification鈥檚 sake. The solution is controlled and well planned diversification and knowing your ng brands depend on exploiting competitors鈥?weaknesses. Even during tough times, stick with what you know.


Contact ourbusinessladder Market Research Consultant for more about Failed experiments with Diversification.

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Blog Traffic and Getting Back to Basics Marketing Articles | October 16, 2013
Generating blog traffic by guest posting on the blogs of others has long been an accepted and effective way to attract people to your own site!
Changes in how Google now views this practice however has led many bloggers to finding 'alternate' ways to generate traffic!
Read on to discover 5 tried and true ways to get traffic flowing to your blog that allows you to focus exclusively on building and developing your own blog!




Generating blog traffic by guest posting on the blogs of others has long been an accepted and effective way to attract people to your own site! Changes in how Google now views this practice however has led many bloggers to no longer accept offers for guest posting on their sites! This has now left many scrambling to find 'new' way to attract people to their own blogs!

Let's explore 5 tried and true ways to get visitors to your site when blogging that allows you to focus exclusively on building and developing your own blog!

Content

The very 'backbone' of any blogging site is the content found within and this is something that demands the majority of your attention! It makes little sense to spend the time and effort to develop great content only to post it on a blog other than your own! The best way to attract people to your platform is by having available for them plenty of interesting content to read, so focus more on this important aspect to get more visitors to your site!

Go Against the Grain

When posting updates to your platform you always want to maintain some type of relevancy to the theme of your site! The best type of content is the type that creates a buzz compelling visitors to your site to 'share' your update with others! When you take an existing issue or topic and put a 'spin' on it that goes counter to.
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PostPosted: 27 Aug 2019 09:03:36    Post subject: Adv



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